Why Red Letter Leadership Exists
For decades, I've watched leaders search for better strategies, stronger cultures, clearer vision, and higher-performing teams. While those things matter, I've become convinced that the greatest leadership model has been hiding in plain sight for over 2,000 years.
The life of Jesus wasn't simply a demonstration of servant leadership.
It was a masterclass in leadership.
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He led Himself before He led others. He communicated with extraordinary clarity. He navigated conflict without compromising truth. He built trust. He developed ordinary people into world-changing leaders. He cast compelling vision. He made courageous decisions under pressure. And He established a movement that has continued for centuries.
If Jesus is the greatest leader who ever lived, shouldn't His life become the standard by which we measure leadership?
That's why Red Letter Leadership exists.
After retiring from Marine Special Operations in 2022, I sensed God calling me into leadership development. I wasn't looking to start a business or write a book. I was simply trying to be obedient.
When I asked the Lord where to begin, His answer was unmistakable:
"Start in the red letters."
So, I opened the Gospels and began reading with one conviction: every passage contains a leadership lesson.
What began as a personal study quickly became daily devotionals shared with a small group of leaders. Those devotionals grew into over a year-long study alongside two trusted friends. Together, we examined every passage in Matthew, Mark, Luke, and John through the lens of leadership.
The result was more than 370 leadership lessons compiled into a single volume, Red Letter Leadership: Leadership Lessons from the Life of Christ.
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But the book was never the destination.
The mission is.
Today, Red Letter Leadership exists to equip CEOs, business owners, pastors, nonprofit leaders, and high-capacity men and women to accomplish God-sized missions through God-sized leadership. We help them raise their leadership capacity by leading like Christ, whichĀ will never sacrifice their character, their families, or the truth.
Whether through coaching, consulting, speaking, or our resources, everything we do is built around one conviction:
The closer we lead like Jesus, the greater our impact on the people and missions we've been entrusted to lead for the advancement of the Kingdom of God.
Because leadership isn't ultimately about building an organization.
It's about becoming the kind of leader worthy of stewarding the mission God has entrusted to you.
About Jordan
A retired Marine Raider, Jordan served 21 years on active duty in the United States Marine Corps, predominantly serving in Marine Special Operations. He conductedĀ numerous direct action and special reconnaissance operations during combat deployments to Iraq and Afghanistan. Following the Benghazi attack, he deployed to southern and eastern Europe with a crisis response force. He later deployed to the nation of Jordan and returned to Afghanistan, where he led special operations forces and advised senior U.S. military and Embassy leadership on shaping the operational environment to ensure the successful execution of U.S. national security strategy. Throughout his military career, Jordan specialized in aligning tactical execution with strategic objectivesā€”ensuring that every action on the ground served a larger mission.
After retiring from military service, Jordan founded Red Letter Leadership, a leadership development company dedicated to equipping leaders to shape their environments by leading like Christ to advance the Kingdom of God. He co-authored Red Letter Leadership: Leadership Lessons from the Life of Christ, a comprehensive volume containing more than 370 leadership lessons drawn from the four Gospels. He also co-hosts The Red Letter Leadership Podcast, where he and his fellow authors explore these lessons in depth through thoughtful dialogue and conversations with leaders from business, ministry, and beyond.
Jordan also serves on his local church leadership board and volunteers as the Project Consultant for Red Letter Pursuit, a counterā€“human trafficking mission in Eastern Uganda. The initiative works to disrupt trafficking networks along the Ugandan border, advocate for victims and their families, and equip vulnerable communities with sustainable pathways toward stability and dignity.
